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E-Mail Tracking - Track each link clicks and analyze

Rang 5
# 1
Rang 5

Hello,

 

I have a "problem" with my newsletter tracking.

I want to track the clicks on each link but I don't find this on the google analytics page.

 

Following situation:

I have a html-newsletter with 2 links (e.g. link1.com and link2.com) and I want to track the clicks on this link.

I know how I can add the utm parameters to this link (campaign name, content and so on)

 

For example my automatic created link:

http://www.this-is-a-website.com/?%2Fm17%2Fregistration%2Fen=&utm_source=newsletter&utm_campaign=New...

 

And in the html-version of the newsletter I added the Google Analytics Tracking Pixel before </BODY>

 

My added tracking pixel

src="https://www.google-analytics.com/collect?v=1&tid=MYUSERID&cid=*|UNIQID|*&t=event&ec=email&ea=OpenAnd..."

 

Okay, so far so good. On the Google Analytics page i see the entire clicks for this campaign (e.g. OpenAndAction - 1000 clicks)

 

But how I manage that I can see the clicks for each link?

E.g. Link1 - 400 clicks and Link2 - 600 clicks

I know that I must use the utm_content parameter for this but I couldn't find this content name on the Google Analytics page to analyze this....

 

I would be very happy if someone could help me Smiley (fröhlich)

 

Thanks

Best Regards

Fabian

2 Expertenantwort(en)verified_user

Betreff: E-Mail Tracking - Track each link clicks and analyze

Top Beitragender
# 2
Top Beitragender

Hallo @Vanessa E,

 

use the Onclick Event-Tracking ... take a look

 

BTW - this is the German AdWords Community, there is a English AdWords Community also.

 

 

Gruß Kai
SUMAFA Online Marketing Lösungen | G+ Kai de Wals | Google Partner | Google Advertising Professional


E-Mail Tracking - Track each link clicks and analyze

Top Beitragender
# 3
Top Beitragender

Hallo Fabian,

 

für bestmögliche Antworten in englischer Sprache eignet sich am besten die entsprechende englische Community unter https://www.en.advertisercommunity.com/t5/Google-Analytics-Tracking-Goals/bd-p/Tracking_Goals_and_Ec...

 

Christoph