Zurzeit sind 558 Mitglieder online.
Erhalte Tipps zur Verwendung von Google für Non-Profits sowie weitere Antworten auf häufig gestellte Fragen.

Keyword specific campaigns

Rang 5
# 1
Rang 5

Hello Adwords community,


we are using Google Grants and I am wondering what the following guideline means exactly:


  • Only include keyword-targeted campaigns


I have some campaigns where I target keywords that are not displayed in my ads, however it is still relevant to our organization. Would this be a violation of this rule?


If not, can you maybe give an example of how this guideline could be violated. I am not really sure what "keyword-targeted campaign" means.


Also: Is there a way to get notified when the Adgrant pro programm opens again?


Thank you for your help.

1 Expertenantwort(en)verified_user

Keyword specific campaigns

Top Beitragender
# 2
Top Beitragender

Hi Julien,


have a look at https://support.google.com/adwords/answer/1704368?hl=en

and compare "keyword targeting" to "topic targeting", "placemente targeting" and so on.