German spelling insertions Ärzte Aerzte
I'll explain my question by using the german word 'schön' , does it matter if I use the keyword 'Ärzte' in Google Adwords or if I use 'Ärzte' or 'Aerzte' or both Ärzte and Aerzte.
Average monthly searches according to the keyword planner is:
I would like to hear your thoughts.
Betreff: German spelling insertions Ärzte Aerzte
basically Google should show your ad either way because it's considering Aerzte as an alternativ spelling. But nevertheless I would use both to easily see the individual statistics. I can imagine that user who are writing Aerzte instead of Ärzte are probably not native german speakers (because of the EN keyboard layout) and might perform not as good as the native speakers on a german landing-page.
Btw.: In the ads itself should be written Ärzte otherwise it looks unprofessional for germans.