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Keyword match type

Rang 5
# 1
Rang 5

Hi guys,
I need help with match type of keywords. 
Can Google recognise in German language synonyms of keywords as "münzen auktion", "muenzen auktion"  and "münzauktion" ? Because Keyword planner shows different amount of volume for them. And do I need to create a separated keyword for +silbermünzen +auktion or +münzen +auktion will cover it? 
P.S. Noticed that for keyword "münzen auktion" my ad will show as well for "muenzen auktion" but if I will put keyword "muenzen auktion" Adwords shows status "Low search volume", so it works only in one way.
Thank you in advance!

1 Expertenantwort(en)verified_user

Keyword match type

Top Beitragender
# 2
Top Beitragender

Hi @Tetiana S,

 

I think the language recognition of German is not as perfekt as in english yet but its very close. Therefore for your issue: it knows that münzauktion = münzen auktion = muenz auktion. But please notice that "muenz" nobody is using. Maybe just ppl who have no ü on their keyboard therefore you have low search volume.

 

But depending of the language usage of different users (geo, education, age...) the those are slightly different terms and therefore the results differ.

 

And yea, I would create +silbermünzen +auktion as well. There were some changes in summer that made exact less exact and could cause that [münzen auktion] would be shown as well for the search term "silbermünzen auktion" but I hope they fixed that because münzen arn't the same as silbermünzen.

Well besides that I would create silbermünzen because you want to send the user to silver coins only and not to gold coins. Plus you have the positiv effects of the ad relevance.

 

Best

Maren

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